WhatsApp: It’s Time For WhatsApp
For its September 2025 launch, WhatsApp’s “It’s Time for WhatsApp” campaign turned the everyday chaos of group chats into a simple product demonstration. Starring Adam Scott and Adam Brody in mirrored scenarios, the work showed how the same group chat can either spiral out of control or work seamlessly depending on the platform. With humor and relatable storytelling, WhatsApp made a straightforward case: not all group chats are created equal.