VOLKSWAGEN: smiles
At a time when smiles were hard to come by—election season—we launched a brand campaign celebrating the pure fun and positivity that have defined Volkswagen for decades.
We teamed up with a talented young directing collective and traveled the world in search of real, interesting and, most importantly, happy people—people who embodied the same optimism Volkswagen has always celebrated.
Along the way, we met more than 300 remarkable people, from 3 months to 93 years old. The result was a simple reminder: every moment we’re alive is a moment to enjoy life.