SONIC: BURSTING BUBBLES
This summer Sonic introduced its most unique and refreshing drink to date, the Bursting Bubbles Slush. To drive awareness and build excitement on Sonic’s social channels, we explored several different sensory realms to create content that looked and sounded just as fun and satisfying as the product. Our social experiences included mesmerizing visual ASMR, influencer content featuring musician and filmmaker Kurt Hugo Schneider and a branded effect within TikTok.
Creatives:
Ryan McLaughlin, Bobby Glennon,
Dylan Guy, Alex Bohner,
Joseph Kim, Shellie Sampson
Producer: Katherine Penland
