Volkswagen: Comic-Con
To further build upon the success of "The Force" Super Bowl commercial, Volkswagen and Lucasfilm teamed up again at SDCC 2011 to create a custom Star Wars-edition 2012 VW Passat featuring the hand-drawn illustrations of famed comic book artist Ken Lashley. Over the five-day event, Ken, with the help of hundreds of Sharpies, paid homage to the Star Wars saga using the all-new 2012 Volkswagen Passat as his canvas.
In conjunction with the release of Star Wars: The Complete Saga on Blu-ray, Lucasfilm auctioned off the one-of-a-kind Star Wars-edition Passat from Comic-Con. Proceeds from the auction benefited the Stand Up To Cancer (SU2C) charity, which develops breakthroughs to end cancer once and for all.
